What are some advanced tips for using the Keyword Tool?
The Keyword Tool is a great way to find new keywords for your ad campaigns. Try using it to:
- Find keywords based on your site content. Instead of entering your own keywords, try using the Website Content option. It lets you enter the URL of your business website, or of any site related to your business. The AdWords system will then scan your page and then suggest relevant keywords. (This feature is available only in some languages.)
- Create new, separate ad groups with similar keywords. We recommend creating several ad groups in each campaign, each with a small, narrowly-focused set of similar keywords. Use the Keyword Tool to discover relevant keywords, then divide them into lists of 5 to 20 similar terms. See examples of ad groups promoting a single product or service and multiple products or services.
- Identify negative keywords. The Keyword Tool can show you off-topic keywords that users may be thinking about. Suppose you sell cut flowers and you give the Keyword Tool the keyword 'flowers.' It may suggest the related term 'gardens,' and you may want to add that term to your ad group as a negative keyword. That will keep your ad from showing on searches for 'flower gardens' or similar terms. This helps make sure only interested customers see your ads.
- Find synonyms - or not. The Use synonyms box in the Descriptive words or phrases option is always checked by default. (This means it might suggest 'bed and breakfast' as a synonym for the keyword 'hotel.') If you uncheck the box, the tool will suggest only keywords that contain at least one of the terms that you entered.
- Specify a language and location. If you're using the Keyword Tool while signed in to your account, you may see an option to tailor results to a particular location and language. If you happen to be targeting Spanish speakers who live in France, make sure you set the Keyword Tool to that language and location.
- Start broad and then get specific. Try broad terms like 'flowers' in the Keyword Tool first. Then try specific terms like 'red roses' or 'miniature cactus.'
There are three levels to a Google AdWords account: account, campaign, and ad group. The diagram below shows the account structure and the settings that are applied at each level. In summary:
Within each ad group, you create one or more ads and select sets of keywords, placements, or both to trigger those ads. Each ad group has its own set of keywords and placements. If you create multiple ads in an ad group, the ads will rotate.
Account |
Unique email address
Password
Billing information |
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Campaign |
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Campaign |
Daily budget
Location targeting
Language targeting
Distribution preference
End dates
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Daily budget
Location targeting
Language targeting
Distribution preference
End dates
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Ad group |
Ad group |
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Ad group |
Ad group |
One set of keywords and placements
One or more ads
One display URL domain
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One set of keywords and placements
One or more ads
One display URL domain
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One set of keywords and placements
One or more ads
One display URL domain
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One set of keywords and placements
One or more ads
One display URL domain |
Web Solutions
Internet marketing has often mistakenly been pitched as a stand-alone service that can independently produce results. At Farsight Technologies, we believe that web marketing and search engine optimization must be an integral part of the building and ongoing maintenance of a site. We develop a comprehensive approach to marketing your site that involves strategy, design, technology, copy and analysis.
Any organization can have a web site. But to be successfully optimized for search engine visibility takes the efforts of an experienced team with long-term efforts for maintaining optimum rankings. With over 10 years of experience in marketing web sites, Web Solutions has developed a broad range of strategic marketing services that generate results.
Internet Marketing Services
- Analysis of your organization and target markets
- Competitive research & analysis
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- Title and meta implementation
- Site content and architecture recommendations
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- Link research and placement (including websites, blogs and newsletters)
- Submission to industry specific directories
- Establishing social media presence
- Manage paid link opportunities
- Blog creation, distribution and measurement
- Ranking analysis and website traffic measurement
There has never been a better time to contact Farsight Technologiess to discover how we can become your one-stop source for all your IT and internet needs. |
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Web Technologies
Technology is not one-size-fits-all. Our ability to develop, adapt and fully integrate technology around a client’s unique goals is what sets us apart. Our online solutions provide the ease of use to hit the ground running and the flexibility to evolve and stay ahead of the competition.
- Content management platform & Apps
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- E-commerce & product catalogs
- Personalized training
- Site hosting & dedicated servers
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Farsight Suppport
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E-mail:
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